“Sounds a bit like snake oil”
We understand. We’re making some bold claims, but we can back them up. All our products are stringently tested and trialled locally to ensure they work in NZ conditions. And to be fair, we don’t claim our products are a 'one-off miracle’ approach. While we’re confident you’ll see short-term benefits, we recommend continued use and time are best for the most significant improvements as your soil begins to 'self-perpetuate'. The easiest way to see it in action is to give it a go. We’ll help you get the timing and application right for best performance.
Is anything in farming cheap, really? In terms of price vs value, we are totally confident you get back far more than what you invest, if used correctly and for a reasonable length of time.
As an example, Magni-Grow - - when compared to Urea - - you get nearly twice as much dry matter for half the cost. Unlike Urea however, Magni-Grow produces grass 'stock really like'. Most of the time we don’t just match 80kg of Urea for cents/kg but we beat it by over 100% in the first 3 months. After three months of reasonable spring or autumn growth, the cost/returns are usually below 5c/kgDM.
The best thing about many of our products is the benefits compound over time. As soil becomes healthier, input costs and workloads are reduced … feed becomes more abundant and nutritious, reducing reliance on other supplements and buying in feed.
“People must be skeptical for a reason though, right? Such-n-such reckons …”
Let us stop you right there. Of course other people reckon our products are no good and they know better. In some cases, we’re taking your money away from other businesses and they’ll do anything to keep it. Other people just don’t like change. They think you’re mad for doing something different from them. Another thing, there’s also a little bit of ego at play, because if you get it right it means they’re wrong. They’re probably a bit envious of your success too.
It takes 'balls' to break away from the pack and do something different, let alone try something new. But we’re confident the brave will be rewarded with peace-of-mind for generations, thanks to land that regenerates and 'self-perpetuates'. Since Urea restrictions were proposed, acceptance of our products is rapidly changing.
“I’ve seen paddocks that have used Magnify and it was hard to see the growth.”
We always say, when it comes to pasture, 'thick is the trick', and both our clients and our 1985 Lincoln Uni Technical Budget Manual (pages 9-22) completely agree with us.
With so much info to process, how grass tastes and smells is understandably low on the list of priorities for farmers. But it’s one of the very few cares and needs your stock have so it’s worth considering.
Long grass is often full of water, lacking in quality nutrition, and animals don’t like it unless they’re hungry. Good pastures should be measured by density (ie more tillers and leaves) as this means there’s less dead grass in the bottom of the sward. It’s sweeter and stock eat it right down. In small trials the stock eat our Magnify pastures typically 300-600kg dry matter lower than untreated pastures. They save up their appetite for the sweetest pasture. This means you have to measure 'pre and post grazing' to get an accurate assessment in trial comparisons. Assuming there’s a 1500kg residual doesn’t cut it.
Our products increase energy levels in plants as well as growth rates to get more protein production from dry matter. Better feed conversion = more production, healthier stock, less urine patches and uneaten grass.
People are hard-wired for assessing grass from height and colour. We simply can’t see 16% versus 18% dry matter content nor a 5% change in pasture density, yet that represents an extra ~500kg high quality feed per grazing. It takes about 3-4 months to adjust your eye/brain calibration to the kind of superior grass that Magni-Life and Magni-Grow produce.
For farmers unfamiliar with pasture growth rates, extra growth of 10kgDM/day equals roughly two bales/ha/per month. An average balage weight is 150-180kg dry matter per/ha. So over 100ha at $60/bale - that’s a potential saving of $12,000/month.
“I’m sick of hearing about nitrate levels!
The pressure for change is frustrating and maybe a bit scary, no doubt. But it’s happening and choices will either be made by you - - or for you. We put the power back in your hands by getting nature working for you. Our products perform today while simultaneously addressing environmental challenges for tomorrow, to futureproof your farm and give you peace-of-mind for generations.
In 2001, scientists (Kebreb et al) clearly showed most nitrate leaching comes from too much nitrogen in the pasture. A drop in grass nitrogen from 4.5% to 2.8% plummets leaching by around 70%. A urine study proved Magni-Life and Magni-Grow dropped leaching by 67% while actually increasing grass growth. Farmers must get this or the only other way to reduce leaching to the same extent is reducing stock numbers 70% and who wants that to happen? Magnify products were created to solve these issues for you.
“All this bio-stuff sounds similar to me …”
Your point is valid. Soil and plant ecosystems are universal, so the broad descriptions are similar with a similar message - - BUT products are very different - - not all biological products are created equal.
The microbial world is complex. Many microbes produce quite different compounds depending on food type and environment. For example, brewers yeast can make really bad beer, but great red wine, breads, proteins and medical products that are nothing alike.
A soil product may quote the benefits of one organism - such as Pseudomonas bacteria - on root development but there are 199 different species of Pseudomonas, many of which are very undesirable.
There can be cheap, nasty-tasting home brew - or great chemical-free red wine, and only one is good for health. The results are the most important thing because your livelihood depends on it.
Our clients want reliability and choose us because we’ve done the hard graft to sort through the b...s... and intense confusion that surrounds the industry.