Our products work by getting the biological side of the wheel of life spinning to complement the chemical side. This not only stimulates and encourages healthy growth but simultaneously tackles those pesky environmental issues so farmers can be the ones who control how they farm.


We use nature's toolbox to inoculate soil and digestive systems with specific groups of beneficial micro-organisms that work together to grow better feed and rear better stock. Some products are designed to give an instant growth boost, but what's better - because "life breeds more life" - given time and continued use, our products deliver compounding knock-on benefits that become more frequent and significant season upon season.

Costs, workload and environmental impact are reduced, soil is revived and stimulated to a point it can sustain itself and produce quality feed with significantly less chemical input; and improved feed quality and digestion in animals seriously reduces leaching.


You simply will not ever get these kinds of results from chemicals alone and the end results are priceless - staying ahead of government mandates and being able to better service debt + futureproof your legacy.

Magnify products are unique, containing organisms all others are missing or cannot stimulate. And we’ve designed them to be practical, economical and easy to use in conjunction with traditional inputs, creating a manageable way for farmers to step their way to change and establish sustainable practices.


We’ve been developing and refining our products for over 20 years. They’ve all been tested, trialled and proven on New Zealand farms in local conditions and stringently evaluated to ensure they do what we say they do.

We use nature’s toolbox to inoculate soil and digestive systems with specific groups of beneficial micro-organisms that work together to grow better feed and rear better stock.

Some products are designed to give an instant growth boost, but what’s better - because "life breeds more life" - given time and continued use, our products deliver compounding knock-on benefits that become more frequent and significant season-upon-season.

Costs, workload and environmental impact are reduced.

Basically, our products bring soil back to life so it can sustain itself without heavy reliance on chemicals and irrigation, while raising the quality of feed and animals' digestive systems so they grow healthier. Plus there's less leaching in urine.

Given time, our products help farmers control how they farm by staying ahead of government mandates, better servicing debt and securing their future.