The reason you might not have heard of us up until now is partially that we’ve simply flown under the radar. But also, timing – now more than ever there’s an appetite amongst farmers for help balancing profitability and sustainability. That’s what we specialise in so you’re bound to see us around more.

We make a range of natural liquid products that kickstart, boost and enhance soil biology to grow fantastic grass animals ‘can’t get enough of’ … encourage good gut health for better-performing lambs and calves … and simultaneously tackle those pesky agricultural environmental issues getting in the way of farming, so you can stay in control of how you farm.

They make things grow better. You’ve done good with the chemical side of the wheel of life. Our products can now help you get the biological side of the wheel rolling. This makes things grow better.
Just like chemicals, it’s all about the right blend – too much of one thing or not enough of another and you’ve got a wonky wheel that doesn’t function well. We put the right balance of the right kinds of organisms into your soil, so it has exactly what it needs to create a nice round cycle that rolls along without issue … and can even gather speed!

Our soil health products kickstart, boost and enhance soil microbes to grow magnificent grass animals ‘can’t get enough of’. They simultaneously tackle those pesky agricultural environmental issues getting in the way of farming by improving your soil to a point where you’re not relying on chemicals as much. Our animal health products encourage good gut health in lambs and calves that maximise development.

Benefits of improved soil : consistently better yields, less disease, less impact from weather. And what’s even better, as your soil develops the ability to ‘self-perpetuate’, you’ll need less and less.

We use nature’s toolbox to improve soil, plant and animal health. There are millions of micro-organisms that can be good for us in one way or another. Penicillin was discovered in a type of mould, and plant endophytes are a type of fungus. You can’t make good cheese or wine with the wrong organisms or not enough of the good ones.

That’s how our products work too – we optimise specific groups of beneficial organisms that stimulate and encourage growth. Our products are proven to be effective because they contain key organisms your soil is missing or can’t stimulate.

Our soil health products revive and stimulate soils to create a growing environment that is high-yielding and disease suppressive, holds moisture better, has high nutrient solubility and availability + high nitrogen-fixing capacity. Better feed means better animals.

Our animal health products encourage good gut bacteria in lambs and calves – – by improving rumen and digestive systems you set the animals up for life-long better digestion and wellness. More efficient feeding means better overall health and performance.

Magnify products are not a one-off ‘miracle’ because that’s not how nature works. ‘Life breeds more life’ and that takes a little time. One thing organisms do that chemicals can’t is replicate, so while chemical inputs are set and finite (and now have to be reduced, giving less results), our products get things started and then support nature in doing its thing – one organism becomes two, two become four, four become 16 and so on. Given a couple of years, compounding knock-on benefits become more frequent and significant season-upon-season. Soil is revived and stimulated to a point it can sustain itself and produce quality feed with significantly less chemical input … and improved digestion means better performance. Reducing leaching is also part of the benefits.

We’re not saying change is easy, but it can be simple. We’ve designed our products to be a practical and effective way to ‘step-your-way-to-change’ with minimal risk.

By getting the biological ‘wheel of life’ rolling in your soil, we can unlock nutrients already there and create a growing environment that needs less irrigation and chemical inputs, fixes nitrogen and leaches less – all while still remaining profitable.

Our products are economical and easy to use in conjunction with your current inputs to give them a healthy boost. And after more than 20 years of independent trials and farmer feedback, we’re confident they’ll help give you the short-term gains you need to invest in even better long-term improvements.

One of the things that distinguishes us from other bio-ag companies is Magnify products have 21 years of research, testing and development behind them for NZ soils and climate.

We have always encouraged our clients to measure growth rates which includes measurements immediately post-grazing. We have done over 200 half-paddock field comparisons (independently set up) – with many under ‘trying conditions’ – to find the limits of Magnify products. Our in-house data was then supported by field trials measured by Mr Stan Winter across 5 different locations in Northern Southland.
900-3200 kgDM/ha for poor and good conditions respectively. The grass growth is fairly well spread which is better for grazing management. Some paddocks will keep growing extra for over 14 months from just one application. Dr John Field-Dodgson saw that even after 12 months, very significant regrowth was possible following drought conditions.

We have been committed to constant development and have had 4 significant breakthroughs in 21 years. Magni-Grow was created in 2020 and is proving more intense than its successive predecessor products. For example, in April 2022 we grew an extra 1200 and 700 kgDM/ha in just 5 weeks on new and older pastures respectively. The regrowth since grazing ended (mid July) has been 459 kg to end of August, with more to come. Another example – by adding 9 kg liquid N + a half rate of Gibberellins to Magni-Grow, a Banks Peninsula sheep farm grew an extra 1600 kgDM/ha within just 32 days (starting in late August). 3rd example – a Canterbury dairy farmer grew an extra 400 kgDM within 47 days starting in Mid June 2022. Have you ever measured better ? That’s what distinguishes Magnify !

Just like our name promises, given time our products offer compounding knock-on benefits that become more frequent and significant … workload, inputs and costs are reduced … and outcomes are boosted as pasture and animal health gets better and better (in many different ways) the longer you use our products.